Alkaline, one of Dancehall’s most influential voices, continues to command the genre’s attention with his electrifying new single, “Priority.”

Produced by the acclaimed ArmzHouse Records, this latest release highlights both Alkaline’s innovative artistry and the exceptional production talents that have made ArmzHouse a powerhouse in Jamaican music, entertainment publicist Rickardo W. Shuzzr, of Shuzzr.com, told Caribbean Life.

“Fresh off his show-stopping performance at the sold-out New Rules Festival Jamaica at Trelawny Stadium, Alkaline returns to the studio with renewed energy,” he said. “The single embodies everything fans expect from Alkaline: introspective lyricism, irresistible rhythms, and a melodic richness that sets him apart. … In ‘Priority,’ he places the spotlight on women, weaving a story of today’s sexy female experience, and her command of her female agency in a male-dominated world, against a backdrop of infectious beats.”

Shuzzr said these themes—”familiar yet newly invigorated—demonstrate Alkaline’s commitment to authenticity and ArmzHouse’s dedication to innovation, driving Dancehall forward and exciting fans about its future.”

He said ArmzHouse’s reputation as a leading force in Jamaican music is on full display in “Priority.”

“Their attention to musical detail and dynamic, contemporary soundscapes elevate Alkaline’s vision, resulting in a track that feels both timeless and fresh,” Shuzzr said. “The collaboration is the latest chapter in a series of successful joint ventures, each raising the bar for quality and innovation in the genre.

Maurice of ArmzHouse Records said: “The goal was to fuse the best of Dancehall’s past and present. With ‘Priority,’ we’ve crafted a song that captures the energy of today while respecting the foundation of the genre.”