The popular weekdays 10 a.m. The NBC program “Today Show” will feature Jenna Bush Hager and Sheinelle Jones and broadcast two episodes directly from Jamaica for its viewers.

Plans were announced to host the Today Show in Jamaica, bringing the feel-good island’s flavor to NBC national viewers on March 26-27, 2026.

The Jamaica Tourist Board will sponsor the popular national lifestyle show, along with Sandals Resorts. The stunning Sandals Dunn’s River in Ocho Rios will be the venue where the show will bring its significant connection with viewers as the duo do their mix with several personal stories, parenting, “first-born” experiences, and featuring a trending social media segment called “The Feed” including severallighthearted conversations to the viewers, and to show visitors they can enjoy the culture and hospitality of Jamaica.

Both Jenna and Sheinelle are excited and see both episodes of the Today Show as the ultimate “girls’ trip.”  Sheinelle recently joined the show as co-host in January 2026.

As part of the celebration, viewers can enter for a chance to win a sponsored all-inclusive trip for two to Jamaica and view the broadcast live. The exclusive prize package includes round-trip airfare courtesy of the Jamaica Tourist Board plus an all-inclusive five-day, four-night stay at Sandals Dunns River.

Fans can enter by submitting a brief video explaining why they deserve to join the adventure. The winner will be announced before the episodes air on March 26–27. To enter, visit jennaandshienelle.com for the submission form.

According to Jamaica’s Minister of Tourism, Edmund Bartlett, the sponsored show represents an invaluable opportunity to display both the island and Sandals Dunns River to a large national audience.

“We look forward to welcoming Jenna and Sheinelle to Jamaica to show them firsthand why over four million visitors each year come to enjoy the kind of authentic hospitality they can only get in Jamaica. They will see why our culture, food, music, and beauty bring joy to so many as they experience the authentically warm nature of the Jamaican people,” Bartlett said.

Jamaica’s Tourist Board’s Director of Tourism, Donovan White, said the upbeat nature of the show is a great match for Jamaica’s spirit. “Jenna and Sheinelle bring an abundance of charm and energy to their broadcast every day, which fits perfectly with the boundless enthusiasm and passions for which we are known here in Jamaica.”