Nauth, who is known in the industry as ‘The Glamorous Social Media Maven’, said the idea grew from years of observing the disconnect between Caribbean influence and representation. While Caribbean women spend significantly on hair care, skincare, and cosmetic products, they are rarely at the center of marketing campaigns or mainstream industry conversations.

“When people talk about Caribbean beauty, they immediately mention the biggest global brands, and I love that for us. But there are women like Sacha Cosmetics, Karen Young of Oui The People, and Christal Alert of TONAL Cosmetics who are doing powerful, grassroots work. They may not always dominate the headlines, but they are building, innovating, and creating products rooted in our culture. We have to support and spotlight them just as loudly,” Nauth added.