Hayley Matthews, captain of the West Indies Women’s team and T20 World Cup winner, has been officially appointed an ambassador for the Caribbean Premier League (CPL).

Describing her as a “trailblazer on and off the pitch,” the CPL said Matthews will play a pivotal role in its mission to grow the game among girls and women, while leading initiatives around health and wellness across the region.

In a CPL release, the 27-year-old Matthews,” has rapidly become one of the most recognizable faces in global women’s cricket. She is known for her fierce talent, professionalism, and dedication to the sport.

Matthews embodies the spirit and energy of the Caribbean. Her appointment marks a significant milestone in the CPL’s continued commitment to inclusivity and fan engagement.”

As a CPL ambassador, Matthews will focus on two key pillars: Women’s and Girls’ Participation and Health & Wellness Campaigns.

Matthews will work closely with CPL and regional partners to spearhead programs to inspire the next generation of female cricketers. She will also lead campaigns promoting healthy lifestyles, mental well-being, and fitness.

CPL’s Chief Executive Officer, Pete Russell, said, “We are thrilled to welcome Hayley Matthews to the CPL family in this new role.“

“Hayley’s impact on the global stage has been nothing short of inspirational. Her presence will not only elevate the visibility of women’s cricket but will also ensure CPL continues to be a fan-centric and inclusive tournament for everyone.“

Commenting on her new role, Matthews said: “It’s an honor to join CPL as an ambassador and help shape the future of cricket in the region.“

“I’m passionate about giving more girls the chance to play and enjoy the game, and I’m excited to use this platform to promote healthier, more active lives across our communities.”